Podcast Advertising Business Consolidates
Acast's buyout of Wonder Media latest in ad agency moves
Marketing
Be Seen: Tips For Increasing Visibility
Maximize your presence on platforms and hosting sites
Spotify Moves on YouTube's Video Dominance
As other platforms lose share, Spotify unveils new offerings
Candidates Lean into Podcast Appearances
Campaigns see outreach to targeted audiences in podcast listeners
Retaining Relevance: Creating Evergreen Content
Extend the reach of episodes by planning for durability over time
Studies Identify Emerging Markets for Podcasters
Age, gender, specialty niches among targets for growth
Coming Soon: When Should You Be Publishing?
Picking the right schedule can challenge new shows
Flip-Flop: Podcasts Converted to TV, Books
Podcast content is increasingly making inroads into other media forms