Edison Podcast Metrics just proved the premise that PodcastVideos.com was founded on; video matters in podcasting!
In the latest survey from Edison, 79 percent of weekly podcast listeners have checked out a video podcast. 79 percent! (That's a good number for our business model.)
Most listeners/viewers, 72 percent, have actively watched the video while listening to the audio. About 62 percent select a video podcast, but listen along passively, without actively viewing the video portion.
And - here's the kicker- the video isn't just part of the episode; it's the foundation for short social media clips that promote and enhance the reach of your podcast. Their words, not ours, but we wholeheartedly agree.
So, a big shout out to the folks at Edison for data that shows we're on the right track!
In fact, we're so excited, we're going to leave you with a song... and a video.
