Content Creation Evolved with Kyle Kellams

How has 35 years of journalism shaped the perspective of a seasoned news director in a world dominated by digital content? Join Dan for an enlightening conversation with Kyle Kellams, the news director and producer of Ozarks at Large at NPR station KUAF, as we delve into the seismic shifts in media from print and radio to the present-day podcasting revolution. Kyle shares his insights on the early struggles and triumphs of podcasting, its profound impact on traditional radio, and the surge of on-demand audio content as they explore the blending of visuals in podcasts, the necessity of leveraging platforms like YouTube, and the game-changing updates from Apple Podcasts that could spark new competition with Spotify. Content creation isn't just about hitting record; it's a multifaceted challenge that involves meticulous post-production, savvy marketing, and the harsh reality of financial constraints in a competitive landscape.

Kyle and Dan discuss the intricate efforts required behind the scenes, from video editing to promotional strategies, and the evolving dynamics between traditional FM and AM signals. They also delve into the evolution of digital radio and the pivot towards online content, with a particular focus on how well-known personalities and grassroots initiatives coexist and shape the podcasting world. Tune in for a deep dive into the complexities and creative potential of modern content creation.